The purpose of this research is scientometric study of consumption of the CULTURAL good articles. This research is an applied research that done by the descriptive-analytical and scientometric methodology. Statistical population of this research includes 556 articles of consumption of the CULTURAL GOODS in the Clarivate Analytics database during 1986-2018. Data analysis tool is HisCite, VOSviewer, and Excel software. Findings showed that the publication trend of articles has slight fluctuated in different years and most of the citations are related to old articles and most of the article subjects are in the areas of business, economics, sociology, anthropology, CULTURAL studies, ecology, social sciences, and life sciences. Findings also showed that the United States, England and Canada had the most article production and had the most local and global citations and universities of London, Guelph, Macquarie, Lancaster and Surrey, had the most local and global citations, and journals of consumer research and CULTURAL economics had the most local and global citations, and most articles had published in the high-impact journals (Q1). In addition, the findings showed that generally the citation cooperation of authors, countries and organizations are low, and the network of keywords is also more dispersed. The results showed that local citations to articles and scientific co-operation of the authors' are much lower than global citations of them. Therefore, CULTURAL policy-makers should strengthen academic cooperation at the local and international level and create the incentives to increase scientific collaboration among authors, countries and organizations.

The purpose of this study is to investigate the relationship between social capital and consumption of CULTURAL GOODS. The statistical population includes all students of West Tehran University in 1399, of which 380 students were selected randomly as a statistical sample using Cochran. This research was conducted using a survey method using a researcher-made questionnaire technique. After collecting the data, the data were analyzed based on descriptive and inferential statistics using SPSS software. The purpose of this study is to investigate the relationship between social capital and consumption of CULTURAL GOODS. Findings show that the result is that there is a significant relationship between the variables of socio-economic class, social trust, social participation, social interaction, membership in social groups and finally social capital of students with their CULTURAL consumption. Findings show that the result is that there is a significant relationship between the variables of socio-economic class, social trust, social participation, social interaction, membership in social groups and finally social capital of students with their CULTURAL consumption.

The aim of this study was to investigate the relationship between CULTURAL identity and the consumption of CULTURAL GOODS in young women in Shahinshahr. The theoretical framework of the research is based on the CULTURAL identity and consumption of CULTURAL GOODS of Iranian society. This study was conducted by quantitative and survey research method and using a questionnaire and in terms of practical purpose and nature of correlation. The statistical population of this study was young women in Shahinshahr. The sample size was estimated to be 377 according to Cochran's sampling formula. The data of this study were based on classification sampling. The content validity of the questionnaire was calculated by the experts and the reliability of the questionnaire was calculated by Cronbach's alpha coefficient. Data analysis was performed by statistical methods in 23 Spss and Amos software. At the level of inferential statistics, Kalmogorov-Smirnov test, Pearson correlation coefficient and structural equations were used. The correlation results showed that there is a significant correlation between CULTURAL identity and consumption of CULTURAL GOODS. Analysis of structural equations showed that the model variables namely language, religion, CULTURAL geography, history and historical memory, social system, respectively 190 /, 185 /, 308 /, 218, / 182 with the consumption of CULTURAL GOODS at a significant level 001 There is a meaningful relationship. Based on the research results, according to the context of society, it can be said that the dimensions of CULTURAL identity affect the consumption of CULTURAL GOODS.

CULTURAL consumption is one of the indicators of lifestyle, which simply means the use of GOODS produced by the CULTURAL system, and also determines the type of consumer taste. According to Bourdieu's theory, the consumption of CULTURAL GOODS is related to the CULTURAL capital of individuals. In this study, meanwhile generational comparison of consumption of CULTURAL GOODS in Rasht, their CULTURAL capital has also been studied by survey method and 400 people as a sample have been asked questions. Analytical results based on statistical tests indicate that the average consumption of CULTURAL GOODS in the third generation (after the revolution) is higher than the second generation (before the revolution). In fact, the third generation has a higher average CULTURAL capital than the second generation. In fact, the third generation has a higher average CULTURAL capital than the second generation. Another hypothesis of research on the relationship between CULTURAL capital and the consumption of CULTURAL GOODS has also been proven. Regression analysis also shows that all dimensions of CULTURAL capital, including embodied, objectified and institutional ones, have a significant relationship with the consumption of CULTURAL GOODS. The institutional dimension with a beta of 0. 32 shows the strongest relationship with the consumption of CULTURAL GOODS. Also, according to the value of the coefficient of determination, it can be said that 54% of the changes in the variable of consumption of CULTURAL GOODS are explained by the three variables of CULTURAL capital, including embodied, objectified and institutional ones.

Regarding that the CULTURAL sector activities are so vast and diverse which include different types of plays, reading books, visual arts, CULTURAL heritage, etc., it is essential to check CULTURAL activities & GOODS and to be aware of factors in effective imports & exports so that explanation and analysis of economic issues considering globalization would lead to appropriate methods and models for the export of better CULTURAL GOODS. Statistics results show that about considerably 98% (R2=0.974) of variable export development of CULTURAL GOODS is determined by globalization components. The percentage shows that regression model validation could possibly be used for predicting. F-test is 486.1849 which equals with 0.000. Then there is a linear relation between dependent and independent variables. Finally the results of this study show that Beta Coefficient is negative for government protective schemes. By referring to meaningful comparison of t-statistics we could see that the scheme can’t foresee the export development of CULTURAL GOODS in this world of globalization. On the other hand the Beta Coefficient is positive for the international market schedule, the marketing mix eight Ps, free trade zone and laws & regulations. Here the Beta Coefficient of free trade zones place the first, knowing international markets place the second, laws and regulations stand in the third place and the fourth place goes to the marketing mix tools.

The present study investigates the factors influencing the consumption of CULTURAL GOODS among the young people. The main objective of this study was to identify the role the social and individual factors such as age, gender, occupation, education, leisure time and socio-economic status play in the consumption of CULTURAL GOODS among young people. The study was conducted in the form of a survey in which 400 young people were randomly selected from a population of 96429 people ranging from 18 to 29 years old from Gorgan. Random cluster sampling was used in this study and main instrument of data collection was a researcher-made questionnaire. Data analysis was done through using the right statistical methods on the basis of measuring variables. Findings and results show that there are significant differences between gender and consumption of CULTURAL GOODS. Furthermore the findings display that men consume more CULTURAL GOODS than women. Moreover, there are significant differences between educational level, age, socio-economic status, leisure time and the consumption of CULTURAL GOODS.

CULTURAL GOODS and culture consumption can be defined as none economic and political activity, as in implicitly common there is such an understanding and implicitly covering volunteer's social activity. With regard to increasing tendency to CULTURAL GOODS changes in presenting methods of these GOODS in recent years. And in each society in different times, various grouping of CULTURAL GOODS were presented. And with regard to purpose of this research that want to determine the rate of CULTURAL GOODS consumption among veteran’s students of Lorestan province. Therefore a more accurate grouping of CULTURAL GOODS with nine categories was presented. This research has been done through the Description- measurement method. And a researcher's questionnaire were been used, that its content validity was investigated through experts’ opinions. The statistics population of this research wan 580 persons, including 290 veteran's high school students of Lorestan province in 81-88 educational years and 290 persons of none veteran’s students. And with regard to small size of population. We don't need sampling and all of them were investigated and According to its results, the rate of most CULTURAL GOODS consumption isn't in a suitable level. And merely in the case of some GOODS like hobby have a good performance. By the way in most cases there isn't a meaningful different between the rate of CULTURAL GOODS consumption of veterans and none – veterans students.

The purpose of this study was to identify the persuasive components of billboard advertising for CULTURAL GOODS and services in order to provide a model. In this research, one of the conventional methods of transversal process due to widespread use and also completeness, was used the seven-step method of “ Barso and Sandelowski” . The statistical population of this study included all articles, researches and theses that were done in the field or in the field of research between 2007-2017. Sampling was done by purposive sampling and all criteria (inclusion criteria) such as: printing articles or texts or being online, having qualitative results and being within the mentioned time frame for selecting the sources were considered. At the same time, however, some sources were excluded based on criteria (exclusion criteria), such as: not providing sufficient information about the objectives of the present study, overlapping some dissertations with excerpted and published articles, or lacking a methodological paradigm. After review, 1468 studies were removed due to title inconsistency, 429 articles were inappropriate in abstract and 199 articles were inaccurate in content with the study resolution, and eventually the articles were reduced to 55 studies. After documenting these studies and coding them using the hyperbolic method, the model presented for billboard advertising for CULTURAL GOODS and services includes key indicators related to "causal conditions"; five indicators for "contextual factors"; three indicators for component; Confounding factors of "seven" for the "strategies" component and four indicators for the "outcomes" component were obtained.

The development of industrial societies began, first in Europe and then in the rest of the world. Successive industrial innovation, especially in the field of communications leads to radical changes in the production of CULTURAL GOODS and send all kinds of messages and more effective presence in the economic culture. The main objective of this study is to explain the social factors influencing the consumption of CULTURAL GOODS in Tehran. The research method is survey and a researcher-made questionnaire is used to collect the information. The statistical population in this study is residents of Tehran based on General Population and Housing Census in 2001 which is equal to 309745 people. Using stratified sampling with proportional size and Cochran’s formula a sample size of 384 individuals is selected. The findings show that there is a significant relationship between consumer behavior, religious beliefs, social identity, and social class and consumption of CULTURAL GOODS. The regression model show that variables social class, consumer behavior, social identity and religious beliefs affect the consumption of CULTURAL GOODS with coefficients 0.468, 0.366, 0.328 and 0.154 respectively.

The current research is done among women working in IRIB in order to study the relationship between emotional intelligence and the consumption of CULTURAL GOODS. This research was by purpose practical and by approach descriptive correlational. The statistical Society of this research includes all women working in Tehran's IRIB in 1398 which came to a total of 7600 people. The sample size was 367 people according to Krejcie and Morgan. To determine the research variables the 28 emotional intelligence questionnaire of Bradbury and Graves and the 29 CULTURAL consumption questionnaire were applied. According to experts, the validity of the questionnaires were evaluated in a desirable level and the total cronbach's alpha was 908 and the composite reliability which is an acceptable one for questionnaires was calculated. To analyse the data, the clomogrov_Smironov test and Pearson correlation coefficient was used. The findings showed that there is a meaningful relation between emotional intelligence and the consumption of written GOODS, audio_visual GOODS, sports and entertainment GOODS, religious GOODS and GOODS of CULTURAL heritages among women working in IR.